Meet The Team
Post Graduate Diploma (Business) University of Auckland
Member of HRINZ, CDANZ.
Craig established MyCareerBrand in 2011 to deliver a clear point of difference in career coaching for job seekers who are serious about taking a more structured approach towards securing their next role.He specialises in working with job seekers to build quality marketing assets including CVs, LinkedIn profiles, interview skills and value propositions. Craig’s focus is to position job seekers to more effectively secure not only their next job but to also have the confidence to negotiate appropriate remuneration through self awareness and value recognition.
With over 20 years leadership experience within various sectors Craig is able to apply his key learnings to position his clients to win the right opportunity.
Since its inception, Craig has grown MyCareerBrand’s reach beyond New Zealand to include career coaching for job seekers in Australia, Singapore and the United Kingdom. In addition to the direct career coaching Craig provides to job seekers either face to face or online, job seekers in over 135 countries proactively develop their job opportunity capture skills by following Craig’s blogs and articles and learning from the guidance he provides to enable job seekers to build powerful CVs, LinkedIn profiles and networking and interview skills.
“At the heart of everything we do is the objective of positioning our clients to win the right job opportunity with the right employer.”
Based on solution selling and opportunity capture methodologies, Craig has developed a unique set of career coaching, marketing tools and templates which enable job seekers to articulate compelling value propositions to prospective employers. The tools enable job seekers beyond their immediate engagement with MyCareerBrand to apply and adapt their career coaching for any future career opportunities. The reality is that today simply getting your CV written is no longer an effective job search and acquisition strategy – that’s why Craig provides so much more.
“My methodology is based on solution selling. Every job seeker is a solution provider, and is positioned to sell themselves as the solution to the hiring managers problem”
In addition to working one-on-one with his career coaching clients Craig designs and facilitates MyCareerBrand job seeker seminars and workshops. He is a regular guest speaker, presenting topics such as how to work effectively with recruiters, building compelling CV’s, optimising LinkedIn profiles, and compelling interview skills. He is also a regular publisher on LinkedIn Pulse, presents Asia Pacific webinars and is a guest on United Kingdom podcasts for job seekers.
“It’s about positioning the job seeker through innovative career coaching to better leverage their experience and capability”
- Job Search Strategy and Execution
- Value Proposition Development
- CV and Resume Development
- LinkedIn and Social Media
- Interview Skills
Senior Associate: Executive Coach and Recruiter Relations.
Kaela is MyCareerbrand’s specialist coach for Interview Skills Development. She also has responsibility for building and maintaining relationships with Recruitment Consultants.
Her role as an executive coach is to enable you to articulate your skills, experience and value proposition in a way that is authentic and resonates with recruiters and hiring managers during the interview process.
Kaela commenced her recruitment career with a recruitment agency – building an excellent understanding of how recruitment consultants work and what they look for when interviewing a candidate. She has spent the last 15 years as a successful Recruitment Consultant, initially in Sydney and more recently in Auckland.
Since 2008 Kaela has also acted as a Business Partner working alongside senior leadership to support their hiring needs. So, in addition to understanding what drives recruiter’s decision making, she also has a strong grasp on what drives the hiring manager to say ‘yes’ to appointing you into your next role. This means Kaela is well placed to coach you through the screening, interview and appointment phases of your job search and acquisition.
Her recruitment experience spans a wide variety of role types including finance, sales and marketing and HR across a broad range of industry sectors at mid to senior level.
Kaela is passionate about ensuring her executive and interview skills coaching forms a natural extension to building your value proposition, CV, LinkedIn and personal brand, and mitigates the risk of you failing at the last hurdle – your interview.
- Executive Coaching
- Interview Skill Coaching
- Working with Recruiters
Join MyCareerBrand as a Coach
I'm passionate about the point of difference MyCareerBrand offers.
If you think you have what it takes to deliver the style and quality of coaching we provide, and you're looking to build a business with access to contemporary thinking and frameworks - then get in touch.