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We know that employers from time to time need to reshape their business to meet market demands. And this invariably impacts people – both leaving and staying.

Based on coaching many hundreds of people through Career Transition we’ve created a Career Transition programme to meet today’s requirements. Whilst fast paced we work with empathy and sensitivity adjusting to individual needs, moving to the nub of job search mode.

All the key areas below can be delivered in a one-on-one or workshop environment.

A recent survey found that greater than 80% of those in sales, shouldn't be in sales. So how do those who do not regard themselves as ‘sales professionals’ sell themselves as a viable candidate with a strong value proposition?

Through a framework of coaching tools the job applicant shifts their approach from transactional to strategic - developing clear messaging and content that enables the communication of a compelling value proposition to prospective recruiters and hiring managers.



Is your CV e-Optimised? In other words will it make it through the gateways and filters imposed by automated screening systems. You'll often get the automated machine driven response. That's a good indication of where your CV is at!

On top of that, the more transactional recruiter may take only 6 seconds to read your CV before rejecting it.

And that's why the CV’s and resume's of yesterday no-longer meet the requirements of the fast paced and highly competitive world of recruitment today.

The process to develop your CV is just as important as the CV itself. And that's why we take time up front and don't subscribe to the transactional CV Writer service.

Candidates are positioned through a proven combination of coaching and tools to design, write and communicate collateral that delivers a solid proposition. 



LinkedIn is the talent sourcing tool of choice for recruiters and hiring managers. Greater than 90% of recruiters use LinkedIn during the candidate screening phase, with a significant number of candidates being screened in or out simply because of what their LinkedIn profiles are – or aren’t, communicating. Candidates who are found are those who have their profiles optimised. Focusing on 10 key areas of LinkedIn, this module provides candidates with the insights and capability to move their LinkedIn profile from zero to hero. In addition to optimised content we will teach you how to develop your brand awareness so that your profile views increase along with your opportunity capture.



Candidates often find this area one of the most challenging phases of the job search process. This development area focuses the candidate on how they can win front of mind position without ‘bothering’ the recruiter, building strong elevator pitches that win attention and maintain traction, set and manage expectations, and grow sustainable relationships.



Successful interviews aren’t just about answering all of the questions that get thrown at you. The reality is that the recruitment process is horribly flawed, and candidates wonder why they lose out to others.  Interviewers are often poorly skilled at asking the right questions.  So the candidate needs to take control as much as possible – ensuring they get their message across. The coaching provided for this area is designed to empower the candidate to hone in on what matters most and to answer questions as a solution sales person would.



The most successful sales people know their market and their target customers. While candidates are in ‘job search mode’ they should apply the same principles as a solutions sales person.  MyCareerBrand provides the tools and coaching that enable and support candidates to develop and execute a well thought out job search strategy.  The systems, processes and tools create a platform to introduce objectivity and remove emotional attachment.



Career Transition clients are encouraged to stay in touch with their coach after their programme has been completed. At the last formal meeting of  their programme a follow up call will be scheduled – generally one month after with strategic catch-ups to re-align and adjust market approach.


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