Applying for a new role

Most candidates believe that the key to winning a new role is to simply have a great CV, or maybe a LinkedIn profile and to push the ‘APPLY NOW’ button.  Well, that’s no longer the case.  You need to do more than that.

Your solution needs to include a multi-pronged approach enabling you to conduct objective role selection, CV development for each application and having a LinkedIn
in-bound strategy that drives hiring managers and recruiters to contact you.

And then you need to master the next few hurdles – interviews and negotiations.

So your career coaching programme with MyCareerBrand doesn’t stop at CV’s, it
also includes enabling you to develop compelling interview and negotiation skills.

By applying MyCareerBrand career coaching and job seeker processes
and tools you shouldn’t need to engage a CV writer again.

In three to five hours MyCareerBrand career coaching provides job seekers with assets such as a job search strategy, a compelling baseline CV, an optimised
LinkedIn profile and interview skills that deliver results.

Job Search Strategy

As a job seeker you need an executable strategy designed to get you across the line.  You need to understand that recruiters and hiring managers are looking for a solution in you to solve their problem. Actually – your situation isn’t too dissimilar to that of a solutions sales person.  And successful solutions sales people know their market, have an executable sales strategy, and know what matters most to their buyers. Job seekers need to apply the same principles as a solutions sales person would. MyCareerBrand provides the career coaching and tools to enable job seekers to develop and execute a well thought out and executable job search strategy. The processes and tools create objectivity and set the job seeker up for a targeted job search, qualification and decision making process - removing emotional attachment.


Value Proposition Development

A recent survey found that greater than 80% of those in sales, should not be in sales. The reality is that most of them couldn’t articulate a strong value proposition. So how do those who don’t regard themselves as ‘sales professionals’ - such as job seekers, sell themselves through a strong value proposition? MyCareerBrand ensures job seekers are enabled to work more effectively with recruiters and hiring managers by providing a combination of career coaching and tools that enable the job seeker to sell themselves more effectively, communicating a clear value proposition with a compelling CV, an optimised LinkedIn profile and strong interview skills. By learning and applying ‘solution selling’ techniques designed specifically for job search and acquisition, the job seeker is enabled to align their experience and skills with the prospect’s needs to create a compelling value proposition to hire.

CV and Resume Writing

Are you thinking of just getting your CV or résumé written? Well simply having the one CV is not going to get you across the line. The CV and résumé templates and content of yesterday no-longer meet the fast paced and highly competitive world of recruitment today. A recruiter takes only six to 25 seconds to read your application – so ensuring your CV, résumé and LinkedIn profile are optimised to rise to the top and generate a callback requires robust process and content development. MyCareerBrand positions job seekers through a proven combination of career coaching and tools to design and write a baseline CV and résumé that can be customised for each application to deliver results.


“Within 10 minutes of me sending my CV I got a call from the recruiter.” (Karl)


LinkedIn is the online networking, information and talent search channel of choice for professionals, recruiters and
hiring managers. Did you know that greater than 90% of recruiters and hiring managers use LinkedIn during the candidate screening phase, more than 70% of recruiters have identified and placed candidates found through LinkedIn, and that 61% of candidates who are screened out are screened out because of their LinkedIn profile.  In today’s talent search market, it’s essential to develop your LinkedIn profile to generate LinkedIn profile views and inbound enquiries from recruiters and hiring managers for job opportunities.  Job seekers who are found through LinkedIn are those who have their profiles well optimised for the jobs that they want to be found for.  During your career coaching programme we’ll work with you to develop build and optimise your LinkedIn content to ensure you’re communicating the key messages required for you to gain views and inbound enquiries. Focusing on 10 key areas of LinkedIn, the career coaching for LinkedIn provides active and passive job seekers with the key insights, tools and capability to optimise
 their LinkedIn profile.

 “I’ve noticed a significant increase in the views of my profile.” (Shelly)

Working with Recruiters and Hiring Managers

Job searchers often find working with recruiters and hiring managers the most challenging aspect of the job search – suffering from a shortage of information, recruiters failing to return calls and a perceived lack of candidate care. This career coaching module focuses the job seeker on how they can win front of mind position with recruiters and hiring managers, building rapport through valuable conversations and compelling elevator pitches that win their attention and maintain traction, setting and managing expectations, and developing sustainable relationships that last beyond the immediate job opportunity and job interview process.


Interview Skills

Successful interviews aren’t just about answering all of the questions that get thrown at you.  The reality is that the recruitment process is horribly flawed, and candidates wonder why they lose out to others who on the surface of it seem less qualified. Interviewers are often poorly skilled at asking the right questions and job seekers even less so at answering questions that provide an opportunity to address the ‘below the waterline’ or hidden needs that make all the difference to the hiring decision. This career coaching module is designed to enable job seekers to get their message across, hone in on what matters most and to answer the hidden questions. Through the application of various tools throughout other MyCareerBrand coaching modules our clients often find their interview skills are learnt passively as they progress – turning this aspect from being one of the most daunting into one of the easiest to master.

“The interviewer said please don’t take anything else until you’ve spoken to us first.” (Daniel)


Workshops and Seminars

Job Tools

Applying for a new role?

All of the MyCareerBrand career coaching modules can be delivered either as one-on-one or in a workshop
environment which can be tailored to meet the needs of the individual or a group. Should you be involved with a group
of employees who have had their roles disestablished we can work with your employer to tailor the MyCareerBrand modules to become part of your Outplacement and Career Transition Programme. This is not only a cost effective way
of delivering great outcomes, but also a way for participants to engage, share information and test their development as they progress with others. Find out more about how we can support you during your job search process by contacting Craig McAlpine at MyCareerBrand.

Phone +6421666807



Then these are the tools that can help you at every stage.

My Career Brand

My role

cover letter

Summarise key requirements

Research role (internet, contacts, direct, job ad)

Draft CV template

Build CV

Reposition LinkedIn profile